Do Individuals Want Text Messages or Phone Calls in 2018?

For those who’re eager about mobile advertising, you might be questioning whether you must focus your efforts on SMS textual content messaging, or on pre-recorded automated phone calls. It’s a great question – and it has stumped marketers for fairly a while!

So what’s the suitable choice for modern entrepreneurs? Do at this time’s prospects and clients choose phone calls or SMS messages? In this article, we’ll look at the professionals and cons of textual content messaging and phone calls – and assist you determine which option is right for you! Let’s get started.

The Pros and Cons of SMS Text Messages

SMS textual content messaging is way newer than advertising with phone calls. SMS messages have only really been widespread for about decades, but they are a really highly effective marketing tool. Let’s take a look at the benefits and drawbacks of using SMS advertising now.


99% open rate – 99% of all textual content messages are opened, and 90% of these are opened within 3 minutes.

Real-time delivery and advertising and marketing messages – Because SMS messages are opened so quickly, they’re great for time-sensitive provides and advertising and marketing messages to your opted-in customers.

Highly interactive – It is simple to set up DialMyCalls to permit -approach SMS text messaging, polls, and more by way of SMS text messages – boosting buyer engagement!


SMS messages are limited to a hundred and sixty characters – It may be robust to fit your advertising message into such a small area, so emails or voice messages may be higher for some companies.

Users might leave your service in case you send too many messages – Users have to “decide-in” to receiving your SMS messages. If you spam them with messages, they’ll go away – reducing your market size.

Not everyone uses SMS (businesses) – Some individuals nonetheless use landlines – especially at small companies, so you can’t use SMS textual content messages to contact all your customers.

The Pros and Cons of automated phone message Phone Calls

Now that we’ve broken down among the pros and cons of SMS text messages, let’s discuss the advantages and disadvantages of utilizing phone calls to broadforged your advertising and marketing message.


Simple and economical to get began – It’s easy to get a list of your buyer’s phone numbers by way of opt-in and rapidly start sending your advertising and marketing messages.

Can ship pre-recorded messages – With DialMyCalls, you’ll be able to record a message and ship it to hundreds of people at once. You’ll be able to even customise your message based mostly on each particular person list of phone numbers.

You may reach a big audience shortly – Just about everybody has a phone, so you’ll be able to shortly reach 1000’s of people with your pre-recorded calls.


Many people screen their phone calls – Most individuals aren’t going to pick up the phone once they see a call from a number that they do not recognize. This means that lots of your calls might go unanswered. This is very unlucky becauseā€¦

Most people don’t check voicemail – Only 18% of individuals check voicemail messages from numbers they don’t know. This means that, in case your phone call goes unanswered, your customer is unlikely to listen to the pre-recorded message you permit behind.