8 Advantages of Postcards

High Readership

Virtually everybody reads postcards. Your clients absorb your message as soon as your card reaches their hands. Double-card mailings of subscription provides have overwhelmed much costlier long-copy letter packages.

Economic system

Postcards price little to provide and mail. A single card involves no folding or inserting expenses, and can be cheaper to mail first-class than at bulk third-class rates. Even if you mail to very few gross sales prospects, first-class publishcards (maximum measurement four-1/4″ x 6″) price less in postage than first-class letters.


Double publishcards can generate very high response. The address panel of a publishcard already carries your buyer’s name and address. So—at little or no price—you possibly can repeat the addressing information on the second card, Postkarten online kaufen which turns into a handy preprinted order system that the prospect just drops within the mail.

Easy to print en masse

Even if you determine to print four-shade put upcards, it can save you money by printing them in gang runs on sheets of 19″ x 25″ stock, then trimming them to put upcard size. That manner, their production price will be reduced for four totally different units of 5,000 cards each.

Simple to schedule mailings

Just inform your printer while you need to mail which cards to your prospect list. Many astute advertisers mail publishcard series at three- or eight-week intervals. That cues customers to pick up the phone and ring you when they’re ready to do business.

Free list cleaning

To generate well timed address corrections at no additional expense, just print “Address Service Correction” below the primary-class indicia or stamp on each publishcard’s addressing panel. The Postal Service will return undeliverable cards to you free.

Fast market research

Use double put upcards. Go easy on the number of your questions. And ask respondents to mail the reply card back to you by a deadline date—or to fax it!


Relying on your mailing schedule, your submitcard advertising will jog your clients’ recollections about you and your provides—once a month, and even more typically!